Case study · 2025
Reef Travel
Mobile App
A trip-planning app organized around days, not destinations.
The unit of work is a day. A trip is a list of days. A day has at most three things in it. The whole product comes from holding that line.
“I've worked with three agencies before this one. Next Smile is the first that didn't need to be managed.”
Daan H. · Head of Product, Reef Travel